Expert Perspectives
Expert Perspectives
Episode 16
Susie Benson
Head of Ecommerce, EMEA Fitbit
In this episode we talked about:
- Susie’s journey from banking to ecommerce
- How to approach data capture
- Balancing data capture with privacy legislation
- The importance of simplicity to ecommerce
Episode highlights:
[0:57] Career journey across industries
[2:42] Google acquisition experience
[3:34] Data capture strategy
[6:26] Analytics and customer Iisights
[9:12] GDPR and user experience balance
[12:00] Current ecommerce trends
[13:42] What ecommerce brands should stop doing
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