Expert Perspectives

Expert Perspectives

Episode 37

Ecommerce expert Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Podcast

Ghiwa Salhani

Ecommerce Supervisor

In this episode we talked about:

Marketing luxury brands to Gen Z
How to personalize experiences for Gen Z customers
Driving conversions and merchandising with AI
The state of ecommerce in the Middle East

Episode highlights:

[00:00] Intro

[01:28] Ghiwa’s journey from start-ups to Fendi

[03:23] Marketing to Gen Z

[05:56] Creating personalized experiences for Gen Z customers

[08:45] Driving conversion and uplevelling merchandising with AI

[10:46] E-commerce in the Middle East

[17:04] Staying competitive in the saturated luxury market

[20:00] Outro

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