Episode 61

Ecommerce expert James Semple: How to transition to headless architecture the right way

James Semple
James Semple
Director of Product Management

In this episode we talked about:

  • The origins of the MACH Alliance and how it went on to mould the development of headless commerce
  • The most common challenges that drive companies to adopt headless solutions, and why it’s too simplistic to think there’s a one-size-fits-all approach
  • How to align business goals with technology decisions when considering going down the composable architecture route

Episode highlights:

[00:00] Intro

[01:17] From programmer to composable evangelist

[04:11] The value of a technical background in commerce

[05:32] Why composable commerce is close to James’ heart

[06:41] Business vs. technology: When does headless make sense?

[09:54] Common KPIs driving headless commerce decisions

[13:52] Real-world examples

[15:03] Luxury vs. convenience: Tailoring the experience

[18:01] Gradual vs. Big bang approach to composable commerce

[21:56] Outro

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