Ecommerce expert Andrew Burton: Flexibility, Innovation & the future of composable commerce

[00:00] Intro

[01:12] Andrew Burton’s career journey and joining commercetools

([03:33] Scaling past $100M and maintaining a customer-first approach

[05:55] The evolution and importance of composability in ecommerce

[08:39] How flexibility and transparency differentiate commercetools

[10:45] Key challenges for businesses adopting composable commerce

[13:17] F1 vs. ecommerce: Winning on the margins

[15:33] Strategic roadmap prioritization and aligning with customer needs

[18:22] The role of partnerships in driving innovation

[19:44] Helping businesses embrace composability without fear

[22:14] Starting small with composable commerce for big wins

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