Expert Perspectives

Expert Perspectives

Episode 9

Ecommerce expert Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Podcast

Kelli Reeves

Senior Ecommerce Program Manager

In this episode we talked about:

Discuss the nuanced differences between B2B and B2C ecommerce
Explore the future opportunities for B2B ecommerce
Examine how Noibu helps Kelli’s team in serving both B2B and B2C customers
Shine a light on why every team member’s job should be to create a frictionless customer experience

Episode highlights:

[1:17] Career motivation and evolution

[1:55] Role and responsibilities

[3:30] B2B vs B2C customer experience

[8:40] Future of B2B ecommerce

[11:57] Using Noibu for issue management

[14:48] Current challenges

[16:22] What B2B ecommerce brands should stop doing

[17:54] Peak season recommendations

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