Omoda: Delivering boutique-level personalization at scale
Podcast
All
Ewould Frielink
CTO
In this episode we talked about:
- Why personalization is Omoda’s core differentiator and how they’re scaling it with AI
- How to launch an AI stylist customers actually want to use
- Ways Omoda is using generative AI to improve product data and customer experience
- Why traditional chatbots fail and how LLMs are changing the game
- How to shift from “search-and-scroll” to predictive, personalized shopping
- What Omoda is experimenting with next: AI-generated imagery and lean-back content
Read more about Ewoud's episode here.
Episode highlights:
[01:00] From hospitality to ecommerce: Ewoud’s unconventional tech journey
[02:28] Omoda’s history: 150 years of reinvention
[04:56] Personal touch at scale: balancing online growth with boutique service
[06:51] Why Gen AI makes personalization more real than ever
[08:47] Building an AI stylist: vision, development, and early results
[13:11] The future of ecommerce SEO in an LLM-dominated world
[14:00] What’s next: outfit prediction, AI imagery, and scaling inspiration
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