The E-Commerce Toolbox
Expert Perspectives Podcast
Episode 27
How Brands are Shifting to Mobile-First Strategies
In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss:
- How AI is fast-tracking the evolution of e-commerce
- Why reducing the number of clicks it takes to make a purchase improves conversions
- How to approach mobile-first e-commerce strategies
- Balancing competitive pricing and profitability margins
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