Expert Perspectives

Expert Perspectives

Episode 27

Apricot Clothing:How brands are shifting to mobile-first strategies

Podcast

Pahul Ahluwalia

Pahul Ahluwalia

Director of Ecommerce

In this episode we talked about:

How AI is fast-tracking the evolution of ecommerce
Why reducing the number of clicks it takes to make a purchase improves conversions
How to approach mobile-first ecommerce strategies
Balancing competitive pricing and profitability margins

Episode highlights:

[01:08] Pahul's path into ecommerce

[03:24] Understanding ecommerce as a career path

[05:47] Future of ccommerce in the next 5-10 years

[09:53] Tactics for increasing conversion rates

[14:16] Personalization strategies

[16:17] Mobile-first design considerations

[18:32] Balancing pricing and promotions

[23:12] Advice for ecommerce professionals

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