Expert Perspectives

Expert Perspectives

Episode 73

Invisible Stuff: AI & mobile-first design

Podcast

Sienne Veit

Founder & Chief Product Officer

In this episode we talked about:

Why starting with mobile-first design is essential (and what brands often get wrong)
The limitations of conversion rates and what metrics matter
How AI is redefining both customer experiences and backend operations in retail
The future of product management in an AI-driven world
Balancing automation with human creativity in retail product development

Episode highlights:

[00:00] Intro

[00:41] Sienne's career journey: From gaming to leading digital transformation in retail

[03:32] Mobile-first design mistakes brands keep making

[05:41] Why conversion rate isn’t enough: Metrics that truly drive growth

[10:27] AI as the next platform shift in commerce

[12:32] How AI is reshaping search and personalization in retail

[14:29] AI's impact beyond the front end: Optimizing supply chain and revenue forecasting

[17:13] The evolving role of product managers in an AI-driven landscape

[19:23] Final advice for product leaders in 2025

[19:55] Closing thoughts/outro

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Jacky Lambert of YourSurprise | Noibu podcast

YourSurprise: How to scale ecommerce in a crowded market

Sienne Veit of Invisible Stuff | Noibu podcast

Invisible Stuff: AI & mobile-first design

Anna Westerholm of Artifact Uprising | Noibu podcast

Artifact Uprising: Tech strategy in personalized commerce

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