Ribble Cycles: Balancing tradition & innovation in ecommerce
Podcast
All
Matthew Lawson
Chief Digital Officer
In this episode we talked about:
- Explain how a legacy brand can drive growth in the digital era
- Talk about striking the right balance between in-house teams versus agencies
- Explore top trends that can help you deliver sustainably to your KPIs
- Shine a light on Matthew’s mantra of achieving digital success
- Highlight the number one thing ecommerce brands should stop doing
Episode highlights:
[01:35] Building high-growth ecommerce teams
[04:09] The Ribble story: Modernizing a heritage brand
[07:21] Digital transformation while preserving brand identity
[10:20] Core digital strategy: In-house control
[13:53] 2023 trends: AI and data strategy
[20:41] Balancing in-house teams vs agencies
[24:45] Stop looking for silver bullets
[28:44] Focus inward: Converting existing traffic
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