Episode 52

Ecommerce expert Kelly Goetsch: On headless commerce and microservices

Kelly Goetsch
Kelly Goetsch
Chief Strategy Officer

In this episode we talked about:

  • How microservices enable rapid innovation and flexibility
  • The importance of a composable approach to modern commerce
  • Practical tips for leveraging headless technology to improve customer experiences

Episode highlights:

[00:00] Intro

[05:14] From Chief Product Officer to Strategy Leader

[06:11] The MACH Alliance: Protecting innovation in commerce

[10:10] Writing, thought leadership, and defining a new category

[12:13] Composable commerce and the evolution of eccommerce platforms

[14:38] GraphQL vs. REST: The future of API development

[19:16] How MACH supports modern commerce

[21:21] The role of AI in shaping the future of commerce

[25:17] On-site vs off-site experience

[26:32] Outro

Other episodes

See all episodes

Audit your site today.

Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.