Expert Perspectives

Expert Perspectives

Episode 24

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Podcast

Mathew Vermilyer

Mathew Vermilyer

Sr. Director of Ecommerce, Analytics & Optimization

In this episode we talked about:

How the At Home Group utilizes data to drive decision making
Avoiding analysis paralysis
How to use data to increase conversion rates
Upcoming analytics trends in ecommerce

Episode highlights:

[01:08] Mat's career journey from Marine Corps to ecommerce analytics

[03:28] Making data-driven decisions

[05:39] Avoiding analysis paralysis

[07:23] Storytelling with data for leadership

[09:13] Increasing conversion rates through data

[12:26] Trends in analytics and anomaly detection

[14:16] Future of personalization in ecommerce

[15:26] Current challenges in SEO and paid media

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