Ecommerce expert Jenna Flateman Posner: AI in retail - balancing automation and human connection

[00:00] Intro

[01:14] Transitioning from retail tech to retail leadership

[03:03] Early lessons from auditing tech stacks at Snipes

[05:56] Navigating large-scale re-platforming projects

[08:18] The rise of AI in retail: Practical use cases and quick wins

[13:33] Conversational search: Replicating in-store experiences online

[17:45] AI's role in optimizing order management and P&L insights

[19:48] The future of device-led and assistant-driven shopping

[22:50] Challenges and risks with AI-generated content and SEO strategies

[25:19] Reducing promotional dependency with AI targeting

[27:01] Embracing AI for smarter retail operations

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