Expert Perspectives

Expert Perspectives

Episode 8

Ecommerce expert Alizée Belmont of Richemont: Optimizing luxury online retail for a global audience

Alizée Dard Belmon

Alizée Dard Belmon

Senior Manager of Ecommerce

In this episode we talked about:

Discuss how Alizée’s diverse background has influenced her approach to ecommerce
Shine a light on transitioning from the brand level to the group level
Delve into the value of data when operating at the group level
Dip into how Richemont utilizes AI and automation to improve processes and customer experience

Episode highlights:

[1:26] Early career and education

[5:12] Transitioning from marketing to digital

[8:32] Brand level vs group level perspective

[12:45] Data-driven bug management

[17:43] AI implementation in luxury retail

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