Expert Perspectives

Expert Perspectives

Episode 72

Artifact Uprising: Tech strategy in personalized commerce

Podcast

Anna Westerholm

Anna Westerholm

Chief Experience Officer

In this episode we talked about:

The power of customer loyalty in uncertain times
Scaling personalized product experiences without losing quality
How Artifact Uprising balances supply chain complexities
The role of real-time data in decision-making
Anna's upcoming panel at eTail West.

Learn more about eTail West in Palm Springs.

Episode highlights:

[00:28] Anna’s career journey: From print industry to Artifact Uprising

[00:56] How Artifact Uprising was founded and its evolution

[03:25] The role of Chief Experience Officer: What it means in practice

[04:50] Growth in uncertain times: Key strategies

[06:01] Leveraging real-time data for business decisions

[07:38] Scaling personalization while maintaining quality

[09:44] Why Artifact Uprising remains focused on the US market

[10:58] Managing supply chain complexities in ecommerce

[12:20] Biggest ecommerce mistakes and how to avoid them

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