Artifact Uprising: Tech strategy in personalized commerce

[00:00] Intro

[00:28] Anna’s career journey: From print industry to Artifact Uprising

[00:56] How Artifact Uprising was founded and its evolution

[03:25] The role of Chief Experience Officer: What it means in practice

[04:50] Growth in uncertain times: Key strategies

[06:01] Leveraging real-time data for business decisions

[07:38] Scaling personalization while maintaining quality

[09:44] Why Artifact Uprising remains focused on the US market

[10:58] Managing supply chain complexities in ecommerce

[12:20] Biggest ecommerce mistakes and how to avoid them

[13:40] The key trends shaping ecommerce in 2025

[14:57] Final thoughts and advice for ecommerce leaders