Expert Perspectives

Expert Perspectives

Episode 48

Rossignol: Taking omnichannel from buzzword to strategy

Podcast

Lorenzo Riberto

Lorenzo Riberto

Senior Omnichannel Program Manager

In this episode we talked about:

How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
The critical role of digital transformation in enhancing customer experience and operational efficiency
Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels

Episode highlights:

[00:00] Intro

[03:22] Demystifying omnichannel strategies

[04:52] The challenge of true omnichannel integration

[07:05] Navigating wholesale distribution

[12:07] Digital transformation: A necessity for modern brands

[15:38] Direct-to-consumer vs. wholesale: The digital advantage

[17:33] Final thoughts

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