Expert Perspectives

Expert Perspectives

Episode 16

Ecommerce expert Susie Benson of Fitbit: Balancing data capture and privacy legislations

Podcast

Susie Benson

Head of Ecommerce, EMEA Fitbit

In this episode we talked about:

Susie’s journey from banking to ecommerce
How to approach data capture
Balancing data capture with privacy legislation
The importance of simplicity to ecommerce

Episode highlights:

[0:57] Career journey across industries

[2:42] Google acquisition experience

[3:34] Data capture strategy

[6:26] Analytics and customer Iisights

[9:12] GDPR and user experience balance

[12:00] Current ecommerce trends

[13:42] What ecommerce brands should stop doing

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