Expert Perspectives

Expert Perspectives

Episode 39

Ecommerce expert Michael Affronti of Salesforce: How SFCC has evolved to meet consumer demand

Podcast

Michael Affronti

Michael Affronti

SVP and General Manager, Commerce Cloud

In this episode we talked about:

How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
The expansion of SFCC’s target into the mid-market
How SFCC fits into the headless versus composable conversation
How AI is intersecting with retail

Episode highlights:

[00:00] Intro

[01:34] Michael’s career journey

[03:36] Shaping the strategic vision for Salesforce Commerce Cloud

[07:26] Serving the mid market

[11:16] Trust in ecommerce

[12:35] Where Commerce Cloud fits into the headless conversation

s[17:30] The intersection of AI and retail

[21:41] Words of wisdom: Talk to your solution integrator

[23:44] Outro

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