Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach
Podcast
All
Owen Spencer
Director of Digital Experience
In this episode we talked about:
- Data-driven versus data-informed approaches
- How to keep the human element at the center of decision-making
- Eliminating friction between marketing and e-commerce KPIs
- The upsides and pitfalls of comparing yourself to your competitors
Episode highlights:
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