Episode 34

Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach

Owen Spencer
Owen Spencer
Director of Digital Experience

In this episode we talked about:

  • Data-driven versus data-informed approaches
  • How to keep the human element at the center of decision-making
  • Eliminating friction between marketing and e-commerce KPIs
  • The upsides and pitfalls of comparing yourself to your competitors

Episode highlights:

[00:00] Intro

[00:21] Owen’s career journey

[03:50] Data-driven versus data-informed approaches

[06:21] Smoothing friction between marketing and ecommerce KPIs

[10:48] Comparisons with competitors

[13:40] A more personalized future of ecommerce

[18:28] The power of listening

[21:18] Outro

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