Expert Perspectives

Expert Perspectives

Episode 70

eTail: Navigating AI and personalization at eTail

Podcast

Lena Moriarty

Head of Marketing

In this episode we talked about:

From AI theory to practice: How retailers are partnering with tech innovators for real results
Why customer experience rivals conversion as 'king' in 2025
Social commerce strategies: TikTok, YouTube Shorts, and influencer marketing evolution
Balancing acquisition and retention with data-driven content
Creating seamless customer journeys in today's digital landscape

Episode highlights:

[0:00] Intro and guest introduction

[0:53] What is eTail? Overview and background

[02:21] Lena's career journey at eTail

[04:02] eTail Palm Springs 2025 event overview

[05:15] Key industry trends for 2025

[06:11] Practical AI applications in retail

[08:04] Customer experience vs conversion discussion

[09:10] Social commerce and platform changes

[10:16] Content strategy deep dive

[12:06] Networking at eTail events

[13:16] Tips for first-time attendees

[13:45] Final thoughts and event details

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