Ecommerce expert Sophie Wawro of Shoptalk: Building connections in retail
In this episode we talked about:
- How Shoptalk became a must-attend event in retail and e-commerce, growing exponentially since its launch in 2016
- The art of curating top-tier content, with expert speaker lineups and cutting-edge topics like AI and industry innovation
- Shoptalk’s groundbreaking double opt-in networking system, setting new standards for business connections
- Strategies for creating immersive event experiences that maximize value for attendees and drive industry change
Episode highlights:
[00:00] Intro
[00:42] A global force in events: Meet Sophie Wawro
[01:53] The power of events: How Shoptalk became a premier conference
[04:52] Crafting the perfect agenda: The art of speaker and content curation
[07:55] Matching the right people: Shoptalk’s innovative networking approach
[11:07] The largest B2B meeting program in the world: Inside the Shoptalk experience
[12:31] The science of networking: Ensuring the right connections at the right time
[14:11] Shoptalk: More than a conference, a platform for industry change
[16:42] Continuous improvement: Feedback loops and iteration at Shoptalk
[19:01] Hitting the ground running: Focusing on first-time attendees
[20:54] Looking to the future: Aspirations for Shoptalk
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