Camper: How Camper is redefining a new era of customer engagement
Podcast
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Alan Ferrero
Digital Director
In this episode we talked about:
- AI’s role in personalization, design, and sustainability
- Camper’s “Walking Society” loyalty program and its impact on CAC and LTV
- Why local content and autonomy matter in global ecommerce
- The challenges and learnings from failed AI experiments
- Building a long-term digital strategy focused on profitability and customer experience
- How omni-channel capabilities enhance the customer journey
Episode highlights:
[00:34] Alan’s background: From venture capital to digital leadership
[04:55] AI’s role in personalization, design, and inventory management
[07:31] The Walking Society: A new model of customer engagement
[08:40] How shifting 40% of acquisition budget to community-building changed the game
[09:53] The power of localized content and regional autonomy
[11:30] Looking ahead: Priorities for Camper’s 2025 strategy
[12:29] Omnichannel innovation: Integrating stores with digital experiences
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