Expert Perspectives

Expert Perspectives

Episode 46

Ecommerce expert Jesse Hanse: Building an education-first brand

Podcast

Jesse Hanse

Head of Ecommerce

In this episode we talked about:

Insights on adopting a composability strategy
Why Paula’s Choice values content and education as a core part of its brand identity
Why they are re-architecting the website and the thought process behind it
The importance of starting where it hurts and solving the issues that are truly impacting the business.

Episode highlights:

[00:00] Intro

[03:01] The evolution of Paula’s Choice

[06:31] Identifying and addressing problems

[08:47] The role of composable architecture

[13:57] Strategic bets and visions for the future

[16:10] Fix the problems you have, not the ones you don’t have

[17:13] Outro

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