Expert Perspectives

Expert Perspectives

Episode 13

Ecommerce expert P.J. Worsfold: How to personalize ecommerce experiences in 2024

Podcast

P.J. Worsfold

Director of Ecommerce & Marketing

In this episode we talked about:

The shift in consumer attitudes towards buying online
The different personalization measures ecommerce brands can take
How AI will change search functions for the better
The constant challenge of attribution

Episode highlights:

[4:40] Digital transformation observations

[7:40] Personalization strategy and challenges

[11:00] Quality assurance and user experience

[12:35] Future of ecommerce and AI search

[15:29] Attribution challenges

[17:15] Black Friday preparation

[19:03] What ecommerce brands should stop doing

Other episodes

See all episodes

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Ecommerce expert Meenakshi Lala: From fashion to flowers

Ecommerce expert Meenakshi Lala: From fashion to flowers

Ecommerce expert Chris Meystrik: Replatforming and innovation

Ecommerce expert Chris Meystrik: Replatforming and innovation

Ecommerce expert Dileep Marway: The role of cultural alignment in tech transformation

Ecommerce expert Dileep Marway: The role of cultural alignment in tech transformation

Ecommerce expert Jeff Hanson: Enhancing customer experience through omnichannel retail

Ecommerce expert Jeff Hanson: Enhancing customer experience through omnichannel retail

Ecommerce expert Kelly Goetsch: On headless commerce and microservices

Ecommerce expert Kelly Goetsch: On headless commerce and microservices

Ecommerce expert Sophie Wawro of Shoptalk: Building connections in retail

Ecommerce expert Sophie Wawro of Shoptalk: Building connections in retail

Ecommerce expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel conversion across multiple brand and geographic channels

Ecommerce expert Manish Hirapara: The three Ts of ecommerce

Ecommerce expert Manish Hirapara: The three Ts of ecommerce

Ecommerce expert Brent Bellm: Embracing open SaaS: BigCommerce's strategy for flexibility and customization

Ecommerce expert Brent Bellm: Embracing open SaaS: BigCommerce's strategy for flexibility and customization

Ecommerce expert Lorenzo Riberto: Taking omnichannel from buzzword to strategy

Ecommerce expert Lorenzo Riberto: Taking omnichannel from buzzword to Strategy

Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success

Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success

Ecommerce expert Jesse Hanse: Building an education-first brand

Ecommerce expert Tyler Sperry: How to create a seamless customer experience

Ecommerce expert Tyler Sperry: How to create a seamless customer experience

Ecommerce expert Ash Pallett of Sarah Raven: Four phases of replatforming

Ecommerce expert Ash Pallett of Sarah Raven: Four phases of Replatforming

Ecommerce expert Jon Cleaver of SportsShoes.com: Don’t use technology for technology's sake

Ecommerce expert Jon Cleaver of SportsShoes.com: Don’t use Technology for Technology’s Sake

Ecommerce expert Tony Trew of Bouclair: The crucial importance of geodata in omnichannel retail

Ecommerce expert Tony Trew of Bouclair: The crucial importance of Geodata in Omnichannel Retail

Ecommerce expert Dan Wardle: The adoption of headless commerce and AI to Supercharge Business Growth

Ecommerce expert Dan Wardle: The adoption of headless commerce and AI to Supercharge Business Growth

Ecommerce expert Alessandro Canessa of Commerce Layer: The future of micro frontends and developer relations

Ecommerce expert Alessandro Canessa of Commerce Layer: The future of micro frontends and developer relations

Ecommerce expert Michael Affronti of Salesforce: How SFCC has evolved to Meet Consumer Demand

Ecommerce expert Michael Affronti of Salesforce: How SFCC has evolved to meet consumer demand

Ecommerce experts Anton Grebener & Stanislav Publika of Astound Digital: The potential of headless and composable commerce

Ecommerce experts Anton Grebener & Stanislav Publika of Astound Digital: The potential of headless and composable commerce

Ecommerce expert Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Ecommerce expert Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach

Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach

Ecommerce expert Emily Levada: Understanding the trust equation for product managers

Ecommerce expert Emily Levada: Understanding the trust equation for product managers

Ecommerce expert Phil Clark of Canada Goose: How a luxury brand stays competitive in a fast fashion-dominated market

Ecommerce expert Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

Ecommerce expert Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

Ecommerce expert April Sabral of Retailu: Fostering a positive leadership culture in ecommerce

Ecommerce expert April Sabral of Retailu: Fostering a positive leadership culture in ecommerce

Ecommerce expert Adrien Levinger of FAV Solution: Mitigating data loss and friction during migration

Ecommerce expert Adrien Levinger of FAV Solution: Mitigating data loss and friction during migration

Ecommerce expert Christopher Cowger of Dell: Balancing personalization with customer trust

Ecommerce expert Christopher Cowger of Dell: Balancing personalization with customer trust

Ecommerce expert Sharon Gai: How brands across the world use AI

Ecommerce expert Sharon Gai: How brands across the world use AI

Ecommerce expert Nabil Malouli of DHL: How to master supply chain and customer satisfaction

Ecommerce expert Nabil Malouli of DHL: How to master supply chain and customer satisfaction

Ecommerce expert Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies

Ecommerce expert Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Ecommerce expert Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Ecommerce expert Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Ecommerce expert Jorge Ramirez of Joma Sport: The when, why, and how of ecommerce replatforming

Ecommerce expert Jorge Ramirez of Joma Sport: The when, why, and how of ecommerce replatforming

Ecommerce expert Luis Gerardo Torres: Understanding ecommerce customer satisfaction KPIs

Ecommerce expert Luis Gerardo Torres: Understanding ecommerce customer satisfaction KPIs

Ecommerce expert Alexander Khan of Stott and May: How to build a winning ecommerce team

Ecommerce expert Alexander Khan of Stott and May: How to build a winning ecommerce team

Ecommerce expert Dhruv Mehrotra: AI is here to enhance human judgement, not replace it

Ecommerce expert Dhruv Mehrotra: AI is here to enhance human judgement, not replace it

Ecommerce expert Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics

Ecommerce expert Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics

Ecommerce expert Rigel St. Pierre of Mejuri: Fitting emerging technologies into your business roadmap

Ecommerce expert Rigel St. Pierre of Mejuri: Fitting emerging technologies into your business roadmap

Ecommerce expert Susie Benson of Fitbit: Balancing data capture and privacy legislations

Ecommerce expert Susie Benson of Fitbit: Balancing data capture and privacy legislations

Ecommerce expert Ksenia Rodionova of Yum! Brands: Transitioning a business from offline to online

Ecommerce expert Ksenia Rodionova of Yum! Brands: Transitioning a business from offline to online

Ecommerce expert James Connell of Carbon Balance: How to balance profitability and sustainability

Ecommerce expert James Connell of Carbon Balance: How to balance profitability and sustainability

Ecommerce expert P.J. Worsfold: How to personalize ecommerce experiences in 2024

Ecommerce expert P.J. Worsfold: How to personalize ecommerce experiences in 2024

Ecommerce expert Jim Parris: Understanding how to approach bugs and instability

Ecommerce expert Jim Parris: Understanding how to approach bugs and instability

Ecommerce expert Jordan Baines of Inkbox: Mastering AI, navigating ecommerce trends & driving sustainable growth

Ecommerce expert Jordan Baines of Inkbox: Mastering AI, navigating ecommerce trends & driving sustainable growth

Ecommerce expert Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Ecommerce expert Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Ecommerce expert Ben Stendahl of Peloton: Can AI and ML create personalized experiences?

Ecommerce expert Ben Stendahl of Peloton: Can AI and ML create personalized experiences?

Ecommerce expert Lisa Camm of Fortnum and Mason: The role of technology in day-to-day operations

Ecommerce expert Lisa Camm of Fortnum & Mason: The role of technology in day-to-day operations

Ecommerce expert Alizée Dard Belmont of Richemont: Optimizing luxury online retail for a global audience

Ecommerce expert Alizée Belmont of Richemont: Optimizing luxury online retail for a global audience

Ecommerce expert Edmond Georges: A pandemic launch to eight-figure revenue: The Hobbiesville journey

Ecommerce expert Edmond Georges: A pandemic launch to eight-figure revenue: The Hobbiesville journey

Ecommerce expert Jared Poole of Bass Pro Shops: How devops can transform the customer experience

Ecommerce expert Jared Poole of Bass Pro Shops: How devops can transform the customer experience

Ecommerce expert Matt Ezyk of Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Ecommerce expert Matt Ezyk of Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Ecommerce expert Matthew Lawson of Ribble Cycles: Balancing tradition and innovation in ecommerce

Ecommerce expert Matthew Lawson of Ribble Cycles: Balancing tradition and innovation in ecommerce

Ecommerce expert Natalia Walicki of Cazoo: How to balance data with customer insight

Ecommerce expert Natalia Walicki of Cazoo: How to balance data with customer insight

Ecommerce expert John Merris of Solo Brands: Treat your customer like your mom!

Ecommerce expert John Merris of Solo Brands: Treat your customer like your mom!

Other episodes

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Audit your site today.

Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.