Expert Perspectives

Expert Perspectives

Episode 13

How to personalize ecommerce experiences in 2024

Podcast

P.J. Worsfold

Director of Ecommerce & Marketing

In this episode we talked about:

The shift in consumer attitudes towards buying online
The different personalization measures ecommerce brands can take
How AI will change search functions for the better
The constant challenge of attribution

Episode highlights:

[4:40] Digital transformation observations

[7:40] Personalization strategy and challenges

[11:00] Quality assurance and user experience

[12:35] Future of ecommerce and AI search

[15:29] Attribution challenges

[17:15] Black Friday preparation

[19:03] What ecommerce brands should stop doing

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David Cost of Rainbow Shops | Noibu podcast

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