Expert Perspectives

Expert Perspectives

Episode 36

Ferguson: Why collaboration & good product data are key to robust site search

Podcast

Ryan Finley

Senior Manager, Ecommerce Search & Findability

In this episode we talked about:

Why collaboration is key for Search departments, particularly with Merchandising
Why education is a crucial part of the role of a professional operator in Search
When a business should take the leap to create a dedicated Search team
The limitations of AI in understanding customers’ real intent
The challenges of shifting data analytics platforms

Episode highlights:

[00:00] Intro

[00:27] Working as an editor and moving into search

[02:17] Importance of collaborating with different teams in search

[04:07] Product data and educating people on search

[05:40] Current strategies at Ferguson Enterprises

[08:07] What size business needs search specialization

[10:58] Limitations of AI in search

[13:08] Focusing on data analytics

[14:57] Challenges in search at the moment

[17:50] Outro

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