Why Collaboration and Good Product Data are Key to Robust Site Search

In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss

• Why collaboration is key for Search departments, particularly with Merchandising
• Why education is a crucial part of the role of a professional operator in Search
• When a business should take the leap to create a dedicated Search team
• The limitations of AI in understanding customers’ real intent
• The challenges of shifting data analytics platforms

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