Checkout Audit

Built to make ecommerce work.

Noibu’s free checkout audit offers:

Detection of all JS, HTTP, GQL, and image errors
List of the top 10 bugs prioritized by financial impact
Technical details to reproduce and resolve

How the audit works

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Easy setup

Our team will walk you through the process of deploying the script directly on your website, ensuring it gets loaded on every page a user visits.

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Quick implementation

Whether you use Google Tag Manager, Tealium, or another script tag software, we will help you get set up in as little as 5 minutes—hassle-free!

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Error collection

After a 2-week period, our software will collect sufficient data to showcase the errors present on your site, showing how Noibu helps with prioritization and resolution.

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Secure & compliant

We prioritize data security by adhering to industry best practices to protect all of your data and information.

Explore the findings from other top ecommerce brands

Giant Tiger
$1.4m
revenue saved
3.5k
users impacted by found errors
Hunkemoller
11
checkout errors detected
€790k
potential revenue loss uncovered
9,870
lost transactions discovered
Roots
11
checkout errors detected
$68k
revenue lost uncovered
682
impacted transactions
Therabody
12
checkout-impacting errors
8,732
users impacted by found errors
120+
lost transactions
HH
11
checkout-impacting errors
2,500
users impacted by found errors
$60k+
lost revenue
Simons
17
errors uncovered in 17 days
297
lost transactions
1.486
user impacted by found errors
Oak & Fort
1.2k
errors uncovered
125
revenue-impacting errors found
America's Test Kitchen
8
checkout-impacting errors found in 14 days
11,220
users affected by found errors
$33k+
in potential revenue loss
Mont Blanc
135
transactions lost
3,714
users impacted by uncovered errors
$39k
in potential revenue loss
Omio
5.6k
errors uncovered in 17 days
68
revenue-impacting errors found
€400k
in potential revenue loss
Conair
2.2k
errors uncovered in 60 days
214k
users impacted
1.4k
transactions lost

See a live walkthrough below

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Noibu prioritizes your data and information security

CCPA CompliantPipedaQuebec Privacy ActPCiDSSAICPA SOCGDPRISO/IEC 27001:2022 Certified by Prescient SecurityISO/IEC 27701:2019 Certified by Prescient Security

The value of Noibu

“The biggest pain point was that we couldn’t find exactly where on the code the issue was, and it was very difficult to dive into the code in order to see what provoked the issue.”

Jessica Varisano
Digital Product Owner
Jessica Varisano

“If you’re doing any reasonable volume on an ecommerce site, having the ability to get recordings for checkout errors is a no brainer.

John Merris
CEO
John Merris

"The biggest win for us has been saving critical development hours. We were spending a lot of time replicating issues and we have been able to cut down on that with Noibu."

Carrie McMahon
Ecommerce Product Manager
Carrie McMahon

“As you can imagine, it’s really hard to track down issues when you don’t know what browser the customer was using, which device they were on, what they had in their basket, or any of their other session details at all. It’s often really hard to replicate an issue that a random customer has, and Noibu’s definitely helped in that aspect.”

Daniel Collier
Head of IT
Daniel Collier

“From a PAT and UAT perspective, Noibu was something that was critical to the success of fixing ongoing issues that would arise.“

Anique Ahmed
Manager of Digital Platform Health & Data Management
Anique Ahmed

“I see Noibu as a security initiative. I know that when we revise code, add new features, or make any big changes to our site, we have Noibu providing a regular health check. The platform helps keep everything more well-maintained and avoids the need for any security audits at our end."

Jessie Kressen
Director of Marketing
Jessie Kressen

"Replicability has been a huge win. Noibu takes the guesswork out of replicability by ensuring that our development agency doesn’t have to spend hours investigating issues.”

Matthew Medlyn
Head of Ecommerce
Matthew Medlyn

"I think about Noibu as a virtual 24/7 tech support agent that lives on all of our pages and is looking for issues and bubbling them to us proactively, allowing us to deliver the best customer experience. When customers are not having a delightful experience, it brings up those issues to us and tells us exactly what to do to solve them."

Nathan Armstrong
Director, Customer Solutions
Nathan Armstrong

“With Noibu, we are able to turn that customer conversation around to – ‘I’m so sorry that was an inconvenience to you. I believe you. I have everything I need to replicate the error and I’m going to share it with my developers.’ Noibu has helped bring about a really big change in how we receive and process customer complaints.”

Kathryn Hutchison
VP of Ecommerce
Kathryn Hutchison

“Noibu is like an insurance policy. You don’t ever want to use it, but knowing that it’s there gives you peace of mind. It gives you the confidence to make new releases knowing that you’ve got something to make sure that things don’t go wrong.”

Marcel Mundt
Web Development Team Lead
Marcel Mundt

“We're trying to be more consumer focused. And the fact that we can put a dollar value next to an error allowed us to have a business case to justify the work relative to the internal users such that we were able to create a better balance.”

Eric Kelsey
Senior Technical Product Manager
Eric Kelsey

“Noibu's script helped us uncover the true nature of bugs on our site. It really opened our eyes to start being more proactive”

Corinne Julien
Director of Ecommerce
Corinne Julien

“The value for Ribble is at multiple levels: visibility, speed, accuracy, priority - all things combined results in incredible value.”

Matthew Lawson
Chief Digital Office
Matthew Lawson

“I’m sure every retailer is facing the same problem. It’s hard to make sure that we as a business are operating at 100% on every browser and device known to man.”

Fiona Brown
Head of Ecommerce and Digital Marketing
Fiona Brown

“The value of this tool is honestly impressive. It provides a lot more data and visibility than anything that we've had before, and I think it's actually going to dramatically increase conversion and improve our customers visits on the website so that they don't get annoyed and rage click and leave.”

Jen Pearson
VP of Information Technology & Ecommerce
Jen Pearson

“The alignment of errors to profit has been game-changing for me. Noibu’s ability to pinpoint the financial impact of errors is not something I’ve seen before. Because it’s so helpful to know which error we’re losing money on and whether it’s worthy of doing a hotfix.”

Todd Purcell
Senior Director Ecommerce Engineering
Todd Purcell

“Being able to quantify errors resolved based on revenue saved is irreplaceable for me. I love being able to put a dollar amount to errors, so we actually know what level of priority it is.”

Martine Knight
Director of Digital Commerce
Martine Knight

“We’ve been using Noibu for two years, across five storefronts. It gives us a lot of visibility into what’s happening behind the scenes in areas that we would no catch. We’re able to fix issues quickly, with little downtime.”

Joe Bona
Senior Software Engineer
Joe Bona

Noibu is something I definitely would recommend to anybody who is having that frustration with identifying and trying to correlate these different points of information for identifying what the root cause of an issue is within your customers' user experience.”

Jared Poole
Technical Support Manager for Digital Commerce
Jared Poole

We brought Noibu in, and it has been a huge success. Not only has it helped detect bugs prior to customers calling in and telling us about it, but it has also really helped with me and our engineers to really smooth out our process.”

Jennifer Rodriguez
Ecommerce Operations Analyst
Jennifer Rodriguez

Want to learn more?

Check out our articles below to dive deeper into what goes into our checkout audit and script deployment.

Take the first step towards ensuring an error-free ecommerce experience