Expert Perspectives

Expert Perspectives

Episode 41

Ecommerce expert Tony Trew of Bouclair: The crucial importance of Geodata in Omnichannel Retail

Podcast

Tony Trew

VP of Marketing and Ecommerce

In this episode we talked about:

COVID-19’s effect on the home decor industry
How COVID impacted KPIs for e-commerce professionals
Metrics that Bouclair tracks to ensure they are giving customers the best omnichannel experience

Episode highlights:

[00:00] Intro

[01:38] Tony’s background

[04:01] Pivoting from graphic design to ecommerce

[05:53] COVID’s effect on home decor

[09:06] The average consumer

[11:19] COVID’s effect on ecommerce KPIs

[14:29] Omnichannel KPIs

[17:23] Home decor‘s 12-month forecast

[19:34] Outro

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