Expert Perspectives

Expert Perspectives

Episode 43

Ecommerce expert Ash Pallett of Sarah Raven: Four phases of Replatforming

Podcast

Ash Pallet

Senior Digital and Ecommerce Manager

In this episode we talked about:

Four key stages to handle a replatforming process
How to remain stabilized during a replatforming project
How personalization drives conversion
AI’s impact on personalization efforts

Episode highlights:

[00:00] Intro

[01:40] About Ash

[04:27] Sarah Raven’s replatforming experience

[11:48] Stabilization amid replatforming

[16:02] Driving conversion through personalization

[17:39] AI’s place in personalization

[20:06] Getting started in ecommerce

[21:38] Outro

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