Expert Perspectives

Expert Perspectives

Episode 44

TFG Brands London: How to understand multi-channel conversion

Podcast

Nicholas Greatrex

Nicholas Greatrex

Chief Marketing Officer

In this episode we talked about:

How to monitor conversion across multiple brand and geographic channels
Whether you should have a centralized database for multiple brands
How to avoid going too far with personalization
Whether loyalty programs are a worthy investment

Episode highlights:

[00:00] Intro

[01:26] Nicholas’ journey to CMO at TFG

[02:30] Monitoring conversion across channels

[06:25] A centralized database for multiple brands

[09:06] Defining personalization

[13:18] Driving value from loyalty programs

[16:29] Generative AI, personalization, and loyalty

[17:15] Outro

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