Expert Perspectives

Expert Perspectives

Episode 31

Canada Goose: How a luxury brand stays competitive in a fast fashion-dominated market

Podcast

Phil Clark

Senior Director, Digital Marketing & Media

In this episode we talked about:

Maintaining competitiveness in a market filled with promotions and discounts
How to measure the right KPIs
Using first-party data to personalize experiences
How Canada Goose is leveraging social commerce and influencer marketing

Episode highlights:

[01:02] Phil’s career journey

[02:47] Unique challenges of marketing a luxury product

[04:56] Testing: Key to staying relevant amidst technology advancements

[06:01] Key KPIs for measuring ROI in a luxury brand

[09:43] Crafting personalized experiences with first-party data

[12:48] Incorporating social commerce and influencers into marketing strategies

[17:29] Forecasting the future of digital marketing

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