Episode 21

Ecommerce expert Luis Gerardo Torres: Understanding ecommerce customer satisfaction KPIs

Luis Gerardo Torres
Luis Gerardo Torres
Europe Ecommerce Operations Manager

In this episode we talked about:

  • The differences between the Latin American and European eCommerce markets
  • How to measure and gain a deeper understanding of customer satisfaction
  • Why it’s important to decipher how you are delivering value and not just volume

Episode highlights:

[02:12] Lessons from working in physical stores 

[03:48] Experience at Joma Sports 

[05:56] Defining ecommerce replatforming 

[07:57] When to consider replatforming

[09:38] Managing KPIs during replatforming 

[12:03] Future of customer experience in ecommerce 

[17:17] Ecommerce challenges for 2024

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