YourSurprise: How to scale ecommerce in a crowded market
Podcast
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Jacky Lambert
Director of Ecommerce
In this episode we talked about:
- The biggest shifts in ecommerce over the last decade.
- How new digital channels impact customer acquisition and competition.
- The Role of team agility and structured testing in ecommerce success.
- Navigating seasonality and localization in 27+ countries.
- The role of AI in improving automation, personalization, and operational efficiency
Episode highlights:
[00:37] Jacky’s career journey: From marketing roles to ecommerce leadership
[02:38] The biggest shifts in ecommerce over the last decade
[05:39] Building agile teams: Testing, iteration, and internal innovation
[09:29] Addressing rising customer acquisition costs: Retention vs. acquisition strategies
[14:24] The biggest challenges in ecommerce growth and how to solve them
[15:23] The role of AI in automation and ecommerce optimization
[16:26] Lessons from past projects: What works and what doesn’t
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