Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success
Podcast
All
Robin Helfer
Chief Financial Officer/Chief Operating Officer
In this episode we talked about:
- The unique interplay between financial management and operational efficiency in retail
- How a background in finance can enhance strategic planning and operational execution
- The evolution of e-commerce and omnichannel strategies over the past decade
- Essential metrics and KPIs for evaluating tech investments and balancing cash flow
Episode highlights:
[00:00] Intro
[01:23] From accounting to the c-suite
[03:15] Navigating the direct-to-consumer revolution
[06:05] The tech-brand balancing act
[07:44] Smart financial strategies for retail growth
[10:59] Establishing financial metrics for ecommerce success
[14:18] Robin’s top KPIs
[17:12] Frameworks for direct-to-consumer success
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