Expert Perspectives

Expert Perspectives

Episode 73

Invisible Stuff: AI & mobile-first design

Podcast

Sienne Veit

Founder & Chief Product Officer

In this episode we talked about:

Why starting with mobile-first design is essential (and what brands often get wrong)
The limitations of conversion rates and what metrics matter
How AI is redefining both customer experiences and backend operations in retail
The future of product management in an AI-driven world
Balancing automation with human creativity in retail product development

Episode highlights:

[00:00] Intro

[00:41] Sienne's career journey: From gaming to leading digital transformation in retail

[03:32] Mobile-first design mistakes brands keep making

[05:41] Why conversion rate isn’t enough: Metrics that truly drive growth

[10:27] AI as the next platform shift in commerce

[12:32] How AI is reshaping search and personalization in retail

[14:29] AI's impact beyond the front end: Optimizing supply chain and revenue forecasting

[17:13] The evolving role of product managers in an AI-driven landscape

[19:23] Final advice for product leaders in 2025

[19:55] Closing thoughts/outro

Other episodes

See all episodes

Jacky Lambert of YourSurprise | Noibu podcast

YourSurprise: How to scale ecommerce in a crowded market

Sienne Veit of Invisible Stuff | Noibu podcast

Invisible Stuff: AI & mobile-first design

Anna Westerholm of Artifact Uprising | Noibu podcast

Artifact Uprising: Tech strategy in personalized commerce

Ron Ijack of Knix | Noibu podcast

Knix: Technology, retail evolution & navigating the SaaS landscape

Lena Moriarty of eTail | Noibu podcast

eTail: Navigating AI and personalization at eTail

Alexandria Sims of Sleep Country | Noibu podcast

Sleep Country: Navigating digital transformation for business growth

David Cost of Rainbow Shops | Noibu podcast

Rainbow Shops: Driving business success through omnichannel innovation

Breanna Fowler of Dell | Noibu podcast

Dell: Driving change with data strategies and AI personalization

Ecommerce expert Andrew Burton: Flexibility, innovation & the future of composable commerce

commercetools: Flexibility, Innovation & the future of composable commerce

Ecommerce expert Jenna Flateman Posner: AI in retail - balancing automation and human connection

Chief Digital Agency: Balancing AI/automation and human connection in retail

Alexis Katsafanas of Unilever Prestige: Embracing a customer-first mindset in luxury ecommerce

Unilever Prestige: Embracing a customer-first mindset in luxury ecommerce

James Semple of Salesforce: How to transition to headless architecture the right way

Salesforce: How to transition to headless architecture the right way

Gabriel Yanko of ASICS: Lessons from building ASICS Canada's ecommerce from the ground up

ASICS: Building ASICS Canada's ecommerce from the ground up

Leo Griffin of Hanesbrands: How fast sites drive massive ROI

Hanesbrands: How fast sites drive massive ROI

Thomas Mulreid of Orium: Demystifying composable commerce

Orium: Demystifying composable commerce

Rohit Nathany, Mejuri CTO: Innovating tech evolutions from within

Mejuri: Innovating tech evolutions from within

Meenakshi Lala, UrbanStems CEO: From fashion to flowers

UrbanStems: From fashion to flowers

Chris Meystrik, Jewlery Television CTO: Replatforming and innovation

Jewelry Television: Replatforming and innovation

Dileep Marway of AND Digital: The role of cultural alignment in tech transformation

AND Digital: The role of cultural alignment in tech transformation

Jeff Hanson of Floor and Decor: Enhancing customer experience through omnichannel retail

Floor & Decor: Enhancing CX through omnichannel retail

Kelly Goetsch of commercetools: On headless commerce and microservices

commercetools: Headless commerce and microservices

Sophie Wawro of Shoptalk: Building connections in retail

ShopTalk: How ShopTalk is transforming retail partnerships

Nicholas Greatrex, TFG Brands London CMO: How to understand multi-channel conversion

TFG Brands London: How to understand multi-channel conversion

Manish Hirapara, PeakActivity CEO: The three Ts of ecommerce

PeakActivity: The three Ts of ecommerce

Brent Bellm, BigCommerce CEO: Embracing open SaaS

BigCommerce: Embracing open SaaS with BigCommerce

Lorenzo Riberto of Rossignol: Taking omnichannel from buzzword to strategy

Rossignol: Taking omnichannel from buzzword to strategy

Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success

Balancing books and brands for ecommerce success

Paula's Choice: Building an education-first brand

Staples Sr. Manager of Digital Experience Tyler Sperry: How to create a seamless customer experience

How to create a seamless customer experience

Sarah Raven Sr. Digitial and Ecommerce Manager Ash Pallett: Four phases of replatforming

Sarah Raven: The four phases of replatforming

Jon Cleaver of SportsShoes.com: Don’t use technology for technology's sake

SportsShoes.com: Don’t use technology for technology’s sake

Ecommerce expert Tony Trew of Bouclair: The crucial importance of geodata in omnichannel retail

Bouclair: The importance of geodata in omnichannel retail

Dan Wardle of Noibu: The adoption of headless commerce and AI to supercharge business growth

Noibu: The adoption of headless commerce & AI to supercharge business growth

Alessandro Canessa of Commerce Layer: The future of micro frontends and developer relations

Commerce Layer: The future of micro frontends & developer relations

Michael Affronti of Salesforce: How SFCC has evolved to Meet Consumer Demand

Salesforce: How SFCC has evolved to meet consumer demand

Anton Grebener & Stanislav Publika of Astound Digital | Noibu podcast

Astound Digital: The potential of headless and composable commerce

Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Fendi: How to market luxury brands to Gen Z

Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

Ferguson: Why collaboration & good product data are key to robust site search

Owen Spencer of Fox Racing: The difference between a data-driven and a data-informed approach

Fox Racing: The difference between a data-driven & a data-informed approach

Emily Levada of Babylist: Understanding the trust equation for product managers

Babylist: Understanding the trust equation for product managers

Canada Goose: How a luxury brand stays competitive in a fast fashion-dominated market

Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

DEPT: Why fast-growing businesses need to go headless

April Sabral of Retailu: Fostering a positive leadership culture in ecommerce

retailu: Fostering a positive leadership culture in ecommerce

Adrien Levinger of FAV Solution: Mitigating data loss and friction during migration

FAV Solution: Mitigating data loss and friction during migration

Christopher Cowger of Dell: Balancing personalization with customer trust

Dell: Balancing hyper-personalization with customer trust

Ecommerce expert Sharon Gai: How brands across the world use AI

How brands across the world use AI

Nabil Malouli of DHL: How to master supply chain and customer satisfaction

DHL: How to master supply chain & customer satisfaction

Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies

Apricot Clothing: How brands are shifting to mobile-first strategies

Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

At Home Group: Avoiding analysis paralysis with data-driven decisions

Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Horizon Hobby: How to balance customer loyalty & acquisition

Jorge Ramirez of Joma Sport: The when, why, and how of ecommerce replatforming

Joma Sport: The when, why, & how of ecommerce replatforming

Luis Gerardo Torres of Specialized Bicycles: Understanding ecommerce customer satisfaction KPIs

Specialized Bicycles: Understanding ecommerce customer satisfaction KPIs

Alexander Khan of Stott and May: How to build a winning ecommerce team

Stott and May: How to build a winning ecommerce team

Dhruv Mehrotra of Wish: AI is here to enhance human judgement, not replace it

Wish: AI is here to enhance human judgement, not replace it

Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics

Polar Electro Oy: Sales is a symptom, track other metrics

Rigel St. Pierre of Mejuri: Fitting emerging technologies into your business roadmap

Mejuri: Fitting emerging technologies into your business roadmap

Susie Benson of Fitbit: Balancing data capture and privacy legislations

Fitbit: Balancing data capture & privacy legislations

Ksenia Rodionova of Yum! Brands: Transitioning a business from offline to online

Yum! Brands: Transitioning a business from offline to online

James Connell of Carbon Balance: How to balance profitability and sustainability

Carbon Balance: How to balance profitability & sustainability

P.J. Worsfold of JD Sports Canada: How to personalize ecommerce experiences in 2024

JD Sports Canada: How to personalize ecommerce experiences in 2024

Ecommerce expert Jim Parris: Understanding how to approach bugs and instability

Understanding how to approach bugs & instability

Jordan Baines of Inkbox: Mastering AI, navigating ecommerce trends & driving sustainable growth

Inkbox: AI, ecommerce trends & driving sustainable growth

Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Floor & Decor: How to navigate B2B customer experiences

Ben Stendahl of Peloton: Can AI and ML create personalized experiences?

Peloton: Can AI & ML create personalized experiences?

Lisa Camm of Fortnum & Mason: The role of technology in day-to-day operations

Fortnum & Mason: The role of technology in day-to-day operations

Alizée Belmont of Richemont: Optimizing luxury online retail for a global audience

Richemont: Optimizing luxury online retail for a global audience

Edmond Georges of Hobbiesville: A pandemic launch to eight-figure revenue: The Hobbiesville journey

Hobbiesville: A pandemic launch to eight-figure revenue

Jared Poole of Bass Pro Shops: How devops can transform the customer experience

Bass Pro Shops: How devops can transform the customer experience

Matt Ezyk of Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Matthew Lawson of Ribble Cycles: Balancing tradition and innovation in ecommerce

Ribble Cycles: Balancing tradition & innovation in ecommerce

Natalia Walicki of Cazoo: How to balance data with customer insight

Cazoo: How to balance data with customer insight

John Merris of Solo Brands: Treat your customer like your mom!

Solo Brands: Treat your customer like your mom!

Other episodes

David Cost of Rainbow Shops | Noibu podcast

Rainbow Shops: Driving business success through omnichannel innovation

Breanna Fowler of Dell | Noibu podcast

Dell: Driving change with data strategies and AI personalization

Ecommerce expert Andrew Burton: Flexibility, innovation & the future of composable commerce

commercetools: Flexibility, Innovation & the future of composable commerce

Audit your site today

Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.