Expert Perspectives

Expert Perspectives

Episode 45

Ecommerce expert Tyler Sperry: How to create a seamless customer experience

Podcast

Tyler Sperry

Sr. Manager, Digital Experience

In this episode we talked about:

The key to site merchandising
How to blend in-store and online data to create a seamless omnichannel retail experience
Collecting data and utilizing AI to uplevel personalization
The importance of customer feedback

Episode highlights:

[00:00] Intro

[01:42] Tyler’s career journey

[04:02] Site nerchandising

[07:31] Creating an omnichannel retail experience

[09:29] Data collection and AI

[12:08] Working with customer feedback

[14:51] SEO’s ROI

[18:30] Outro

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