Ecommerce expert Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics
Podcast
All
Taylor Becke
Head of DTC & Ecommerce, North America
In this episode we talked about:
- The key to transitioning from traditional sales to ecommerce
- The importance of customer experience in the modern ecommerce landscape
- KPIs for the success of an eCommerce transformation
- Why awareness of ecommerce is a critical challenge facing leaders in the space
Episode highlights:
[1:07] Career background
[2:03] Agency focus and market gap
[3:44] Sales to ecommerce transition
[6:00] Consumer experience evolution
[9:48] Managing organizational change
[12:57] Key performance indicators
[16:10] Building high-performing teams
[19:02] Current ecommerce challenges
[20:52] Career advice and insights
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