Sales is a Symptom, Track Other Metrics

In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss:

• The key to transitioning from traditional sales to eCommerce
• The importance of customer experience in the modern eCommerce landscape
• KPIs for the success of an eCommerce transformation
• Why awareness of eCommerce is a critical challenge facing leaders in the space

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