The eCommerce Toolbox

Expert Perspectives Podcast

Episode 18

Sales is a Symptom, Track Other Metrics

In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss:

  • The key to transitioning from traditional sales to eCommerce
  • The importance of customer experience in the modern eCommerce landscape
  • KPIs for the success of an eCommerce transformation
  • Why awareness of eCommerce is a critical challenge facing leaders in the space

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Read more in our blog

Taylor Becker on the ecommerce toolbox

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