Expert Perspectives

Expert Perspectives

Episode 20

Ecommerce expert Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Podcast

Nate Kennedy

VP of Customer Experience

In this episode we talked about:

How ecommerce brands are benefiting from increased insights into their customers
How to balance customer loyalty and acquisition
Whether it’s possible to spend your way into an experience-based market

Episode highlights:

[3:41] Analytics & customer behavior insights

[6:29] Major projects at Horizon Hobby

[9:24] Digital marketing & customer acquisition strategy

[13:10] Competition in the RC market

[15:42] Horizon Hobby's core strengths

[17:09] 2024 ecommerce challenges & outlook

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