The eCommerce Toolbox
Expert Perspectives Podcast
Episode 20
How to Balance Customer Loyalty and Acquisition
In this episode, Kailin Noivo is joined by Nate Kennedy, VP of Customer Experience at Horizon Hobby, to discuss:
- How eCommerce brands are benefiting from increased insights into their customers
- How to balance customer loyalty and acquisition
- Whether it’s possible to spend your way into an experience-based market
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