Ecommerce expert Meenakshi Lala: From fashion to flowers
Podcast
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Meenakshi Lala
CEO
In this episode we talked about:
- What Meenakshi could bring from fashion retail to the floral industry
- The challenges involved in managing a perishable product with an intricate supply chain
- How predictive analytics are able to remould how UrbanStems manages stock levels to stay aligned with the market and avoid wastage
- Targeting high-end customers to build a premium brand and what is required to position yourself in that space
- The benefits that AI has brought to the customer experience—from ad click to unboxing, a seamless customer journey is the goal
Episode highlights:
[00:00] Intro
[01:33] Cracking ecommerce in the floral industry
[04:25] Real-time integration of live TV and ecommerce
[04:25] UrbanStems’ supply chain
[07:20] Flower power during the pandemic
[10:18] Transitioning from COO to CEO
[13:26] Rethinking customer service with AI
[16:25] Forecasting floral demand using data
[19:10] Creating a seamless customer journey
[21:37] Outro
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