Balancing Tradition and Innovation in eCommerce

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Matthew Lawson, Chief Digital Officer at Ribble Cycles.

Join them as they:

• Explain how a legacy brand can drive growth in the digital era
• Talk about striking the right balance between in-house teams versus agencies
• Explore top trends that can help you deliver sustainably to your KPIs
• Shine a light on Matthew’s mantra of achieving digital success
• Highlight the number one thing eCommerce brands should stop doing
• And more!

Matthew has extensive experience in eCommerce, having worked for 16 years in various senior roles at A.O.com and LoveHolidays.com. He has also provided consulting services for start-ups, SaaS, and agency businesses. Matthew’s passion is to disrupt, innovate, engage, and drive growth and profitability. As the CDO of Ribble Cycles, he has played a key role in designing and transforming the company’s eCommerce and omnichannel strategy, which has won awards and future-proofed the business’s retail legacy as one of the oldest bike brands in the world.

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