Expert Perspectives

Expert Perspectives

Episode 24

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Podcast

Mathew Vermilyer

Mathew Vermilyer

Sr. Director of Ecommerce, Analytics & Optimization

In this episode we talked about:

How the At Home Group utilizes data to drive decision making
Avoiding analysis paralysis
How to use data to increase conversion rates
Upcoming analytics trends in ecommerce

Episode highlights:

[01:08] Mat's career journey from Marine Corps to ecommerce analytics

[03:28] Making data-driven decisions

[05:39] Avoiding analysis paralysis

[07:23] Storytelling with data for leadership

[09:13] Increasing conversion rates through data

[12:26] Trends in analytics and anomaly detection

[14:16] Future of personalization in ecommerce

[15:26] Current challenges in SEO and paid media

Other episodes

See all episodes

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert Alexis Katsafanas: Embracing a customer-first mindset in luxury ecommerce

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert James Semple: How to transition to headless architecture the right way

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Ecommerce expert Gabriel Yanko: Lessons from building ASICS Canada's ecommerce from the ground up

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Ecommerce expert Meenakshi Lala: From fashion to flowers

Ecommerce expert Meenakshi Lala: From fashion to flowers

Ecommerce expert Chris Meystrik: Replatforming and innovation

Ecommerce expert Chris Meystrik: Replatforming and innovation

Ecommerce expert Dileep Marway: The role of cultural alignment in tech transformation

Ecommerce expert Dileep Marway: The role of cultural alignment in tech transformation

Ecommerce expert Jeff Hanson: Enhancing customer experience through omnichannel retail

Ecommerce expert Jeff Hanson: Enhancing customer experience through omnichannel retail

Ecommerce expert Kelly Goetsch: On headless commerce and microservices

Ecommerce expert Kelly Goetsch: On headless commerce and microservices

Ecommerce expert Sophie Wawro of Shoptalk: Building connections in retail

Ecommerce expert Sophie Wawro of Shoptalk: Building connections in retail

Ecommerce expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel conversion across multiple brand and geographic channels

Ecommerce expert Manish Hirapara: The three Ts of ecommerce

Ecommerce expert Manish Hirapara: The three Ts of ecommerce

Ecommerce expert Brent Bellm: Embracing open SaaS: BigCommerce's strategy for flexibility and customization

Ecommerce expert Brent Bellm: Embracing open SaaS: BigCommerce's strategy for flexibility and customization

Ecommerce expert Lorenzo Riberto: Taking omnichannel from buzzword to strategy

Ecommerce expert Lorenzo Riberto: Taking omnichannel from buzzword to Strategy

Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success

Ecommerce expert Robin Helfer: Balancing books and brands for ecommerce success

Ecommerce expert Jesse Hanse: Building an education-first brand

Ecommerce expert Tyler Sperry: How to create a seamless customer experience

Ecommerce expert Tyler Sperry: How to create a seamless customer experience

Ecommerce expert Ash Pallett of Sarah Raven: Four phases of replatforming

Ecommerce expert Ash Pallett of Sarah Raven: Four phases of Replatforming

Ecommerce expert Jon Cleaver of SportsShoes.com: Don’t use technology for technology's sake

Ecommerce expert Jon Cleaver of SportsShoes.com: Don’t use Technology for Technology’s Sake

Ecommerce expert Tony Trew of Bouclair: The crucial importance of geodata in omnichannel retail

Ecommerce expert Tony Trew of Bouclair: The crucial importance of Geodata in Omnichannel Retail

Ecommerce expert Dan Wardle: The adoption of headless commerce and AI to Supercharge Business Growth

Ecommerce expert Dan Wardle: The adoption of headless commerce and AI to Supercharge Business Growth

Ecommerce expert Alessandro Canessa of Commerce Layer: The future of micro frontends and developer relations

Ecommerce expert Alessandro Canessa of Commerce Layer: The future of micro frontends and developer relations

Ecommerce expert Michael Affronti of Salesforce: How SFCC has evolved to Meet Consumer Demand

Ecommerce expert Michael Affronti of Salesforce: How SFCC has evolved to meet consumer demand

Ecommerce experts Anton Grebener & Stanislav Publika of Astound Digital: The potential of headless and composable commerce

Ecommerce experts Anton Grebener & Stanislav Publika of Astound Digital: The potential of headless and composable commerce

Ecommerce expert Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Ecommerce expert Ghiwa Salhani of Fendi: How to market luxury brands to Gen Z

Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach

Ecommerce expert Owen Spencer: The difference between a data-driven and a data-informed approach

Ecommerce expert Emily Levada: Understanding the trust equation for product managers

Ecommerce expert Emily Levada: Understanding the trust equation for product managers

Ecommerce expert Phil Clark of Canada Goose: How a luxury brand stays competitive in a fast fashion-dominated market

Ecommerce expert Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

Ecommerce expert Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

Ecommerce expert April Sabral of Retailu: Fostering a positive leadership culture in ecommerce

Ecommerce expert April Sabral of Retailu: Fostering a positive leadership culture in ecommerce

Ecommerce expert Adrien Levinger of FAV Solution: Mitigating data loss and friction during migration

Ecommerce expert Adrien Levinger of FAV Solution: Mitigating data loss and friction during migration

Ecommerce expert Christopher Cowger of Dell: Balancing personalization with customer trust

Ecommerce expert Christopher Cowger of Dell: Balancing personalization with customer trust

Ecommerce expert Sharon Gai: How brands across the world use AI

Ecommerce expert Sharon Gai: How brands across the world use AI

Ecommerce expert Nabil Malouli of DHL: How to master supply chain and customer satisfaction

Ecommerce expert Nabil Malouli of DHL: How to master supply chain and customer satisfaction

Ecommerce expert Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies

Ecommerce expert Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Ecommerce expert Mathew Vermilyer of At Home Group: Avoiding analysis paralysis with data-driven decisions

Ecommerce expert Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Ecommerce expert Nate Kennedy of Horizon Hobby: How to balance customer loyalty and acquisition

Ecommerce expert Jorge Ramirez of Joma Sport: The when, why, and how of ecommerce replatforming

Ecommerce expert Jorge Ramirez of Joma Sport: The when, why, and how of ecommerce replatforming

Ecommerce expert Luis Gerardo Torres: Understanding ecommerce customer satisfaction KPIs

Ecommerce expert Luis Gerardo Torres: Understanding ecommerce customer satisfaction KPIs

Ecommerce expert Alexander Khan of Stott and May: How to build a winning ecommerce team

Ecommerce expert Alexander Khan of Stott and May: How to build a winning ecommerce team

Ecommerce expert Dhruv Mehrotra: AI is here to enhance human judgement, not replace it

Ecommerce expert Dhruv Mehrotra: AI is here to enhance human judgement, not replace it

Ecommerce expert Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics

Ecommerce expert Taylor Becker of Polar Electro Oy: Sales is a symptom, track other metrics

Ecommerce expert Rigel St. Pierre of Mejuri: Fitting emerging technologies into your business roadmap

Ecommerce expert Rigel St. Pierre of Mejuri: Fitting emerging technologies into your business roadmap

Ecommerce expert Susie Benson of Fitbit: Balancing data capture and privacy legislations

Ecommerce expert Susie Benson of Fitbit: Balancing data capture and privacy legislations

Ecommerce expert Ksenia Rodionova of Yum! Brands: Transitioning a business from offline to online

Ecommerce expert Ksenia Rodionova of Yum! Brands: Transitioning a business from offline to online

Ecommerce expert James Connell of Carbon Balance: How to balance profitability and sustainability

Ecommerce expert James Connell of Carbon Balance: How to balance profitability and sustainability

Ecommerce expert P.J. Worsfold: How to personalize ecommerce experiences in 2024

Ecommerce expert P.J. Worsfold: How to personalize ecommerce experiences in 2024

Ecommerce expert Jim Parris: Understanding how to approach bugs and instability

Ecommerce expert Jim Parris: Understanding how to approach bugs and instability

Ecommerce expert Jordan Baines of Inkbox: Mastering AI, navigating ecommerce trends & driving sustainable growth

Ecommerce expert Jordan Baines of Inkbox: Mastering AI, navigating ecommerce trends & driving sustainable growth

Ecommerce expert Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Ecommerce expert Kelli Reeves of Floor & Decor: How to navigate B2B customer experiences

Ecommerce expert Ben Stendahl of Peloton: Can AI and ML create personalized experiences?

Ecommerce expert Ben Stendahl of Peloton: Can AI and ML create personalized experiences?

Ecommerce expert Lisa Camm of Fortnum and Mason: The role of technology in day-to-day operations

Ecommerce expert Lisa Camm of Fortnum & Mason: The role of technology in day-to-day operations

Ecommerce expert Alizée Dard Belmont of Richemont: Optimizing luxury online retail for a global audience

Ecommerce expert Alizée Belmont of Richemont: Optimizing luxury online retail for a global audience

Ecommerce expert Edmond Georges: A pandemic launch to eight-figure revenue: The Hobbiesville journey

Ecommerce expert Edmond Georges: A pandemic launch to eight-figure revenue: The Hobbiesville journey

Ecommerce expert Jared Poole of Bass Pro Shops: How devops can transform the customer experience

Ecommerce expert Jared Poole of Bass Pro Shops: How devops can transform the customer experience

Ecommerce expert Matt Ezyk of Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Ecommerce expert Matt Ezyk of Pet Supermarket: Transitioning from brick-and-mortar to omnichannel

Ecommerce expert Matthew Lawson of Ribble Cycles: Balancing tradition and innovation in ecommerce

Ecommerce expert Matthew Lawson of Ribble Cycles: Balancing tradition and innovation in ecommerce

Ecommerce expert Natalia Walicki of Cazoo: How to balance data with customer insight

Ecommerce expert Natalia Walicki of Cazoo: How to balance data with customer insight

Ecommerce expert John Merris of Solo Brands: Treat your customer like your mom!

Ecommerce expert John Merris of Solo Brands: Treat your customer like your mom!

Other episodes

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Leo Griffin: How fast sites drive massive ROI

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Thomas Mulreid: Demystifying composable commerce

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Ecommerce expert Rohit Nathany: Innovating tech evolutions from within

Audit your site today.

Understand the revenue impact of all errors on your site and how to swiftly reproduce and resolve.