Expert Perspectives

Expert Perspectives

Episode 14

Yum! Brands: Transitioning a business from offline to online

Podcast

Ksenia Rodionova

Ksenia Rodionova

Former Head of Ecommerce

In this episode we talked about:

Transitioning a business from offline to online
Maintaining profitability when moving online
What brands can gain from moving online

Episode highlights:

[1:07] Four pillars of digital transformation

[2:42] Phases of digital business evolution

[5:02] Profitability in egrocery and food delivery

[8:00] Data-driven customer insights

[11:23] Sustainable digital transformation

[15:16] AI strategy and implementation

[17:16] Career advice for ecommerce professionals

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