How to Balance Profitability and Sustainability

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance  & eCommerce Consultant to discuss:

• How the 2002 Olympics started the growth of Roots
• How being omnichannel has changed over the last two decades
• Balancing profitability with sustainability measures
• The ways integrating AI into eCommerce could benefit the environment

James Connell is a true visionary in the realm of digital commerce and customer experiences. With over two decades of strategic leadership, James has been at the forefront of omni-channel commerce, pioneering the growth of Roots, one of Canada’s most beloved lifestyle brands, from its nascent eCommerce stages to an impressive nine-figure revenue stream. Now, as the Co-Founder and Chief Marketing Officer at Carbon Balance, James is channeling his acumen into bridging the gap between business growth and sustainability, proving that environmental consciousness can go hand-in-hand with eCommerce profitability.

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