Episode 32

Ecommerce expert Steve Holsinger of DEPT: Why fast-growing businesses need to go headless

Steve Holsinger
Steve Holsinger
Chief Salesforce Architect

In this episode we talked about:

  • The differences between monolithic, composable, and headless e-commerce platforms
  • Which KPIs should drive decisions on technical architecture in e-commerce
  • Why heavily brand-focused retailers can benefit from composable platforms
  • The importance of proper documentation when updating a system to maintain and run it in the long term

Episode highlights:

[01:20] Career journey from small-scale ecommerce operations to DEPT

[04:02] Defining a composable ecommerce platform

[06:19] Headless versus composable

[07:27] The KPIs driving platform decisions

[10:11] Costs of composable versus monolith

[11:50] Why companies wanting to create a strong branded experience should turn to composable

[13:54] Retailers using internal or external engineering teams

[15:15] Challenges of managing a system after set-u

[18:49] Change in ecommerce post pandemic

[21.20] Potential of AI Ffor enterprise

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