Ecommerce expert Ryan Finley: Why collaboration and good product data are key to robust site search

[00:00] Intro

[00:27] Working as an editor and moving into search

[02:17] Importance of collaborating with different teams in search

[04:07] Product data and educating people on search

[05:40] Current strategies at Ferguson Enterprises

[08:07] What size business needs search specialization

[10:58] Limitations of AI in search

[13:08] Focusing on data analytics

[14:57] Challenges in search at the moment

[17:50] Outro