Ecommerce expert Pahul Ahluwalia of Apricot Clothing: How brands are shifting to mobile-first strategies
Podcast
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Pahul Ahluwalia
Director of Ecommerce
In this episode we talked about:
- How AI is fast-tracking the evolution of e-commerce
- Why reducing the number of clicks it takes to make a purchase improves conversions
- How to approach mobile-first e-commerce strategies
- Balancing competitive pricing and profitability margins
Episode highlights:
[01:08] Pahul's path into ecommerce
[03:24] Understanding ecommerce as a career path
[05:47] Future of ccommerce in the next 5-10 years
[09:53] Tactics for increasing conversion rates
[14:16] Personalization strategies
[16:17] Mobile-first design considerations
[18:32] Balancing pricing and promotions
[23:12] Advice for ecommerce professionals
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