The Difference Between a Data-Driven and a Data-Informed Approach

In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on:

• Data-driven versus data-informed approaches
• How to keep the human element at the center of decision-making
• Eliminating friction between marketing and e-commerce KPIs
• The upsides and pitfalls of comparing yourself to your competitors

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