Ecommerce expert Jon Cleaver of SportsShoes.com: Don’t use Technology for Technology’s Sake

[00:00] Intro

[01:07] Who is Jonathan Cleaver?

[05:24] Making data-informed decisions

[07:59] Ensuring data reliability

[10:00] The importance of tech to ecommerce businesses

[11:33] Balancing innovation and durability

[13:54] KPIs for CTOs

[16:17] AI’s impact on sales forecasting

[19:59] The value of perseverance

[21:16] Outro