Ecommerce expert Christopher Cowger of Dell: Balancing personalization with customer trust
Podcast
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Christopher Cowger
Senior VP, Global Ecommerce & Online Experience
In this episode we talked about:
- Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
- How generative AI is taking e-commerce into a new paradigm
- The ways generative AI has be utilized to connect the front and back end of Dell’s operations
- Balancing the line between personalization and building brand identity
Episode highlights:
[01:30] AI's impact on ecommerce
[04:14] Leadership philosophy
[07:13] Generative AI and ecommerce strategy
[12:16] AI applications in supply chain
[15:50] Pricing and inventory strategies
[19:09] Risks of over-personalization
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