The E-Commerce Toolbox

Expert Perspectives Podcast

Episode 29

Balancing Hyper-Personalization with Customer Trust

In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:

  • Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
  • How generative AI is taking e-commerce into a new paradigm
  • The ways generative AI has be utilized to connect the front and back end of Dell’s operations
  • Balancing the line between personalization and building brand identity

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Read more in our blog

E-commerce Expert Christopher Cowger of Dell

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